Strat House has been working with adidas, Europe's largest clothing brand, since the foundation of the Practice.
adidas is committed to the pursuit of consumer-centricity. The vision is for all consumers to experience contextual adidas moments that feel like part of an on-going story. The Strat House team has worked at the core of adidas for the last three years to create the frameworks, learning loops and rules for content planning and creation.
For WPP, Strat House provides flexible part and full-time teams that can be ‘switched’ on and off as needed: accommodating shifts in both briefs and deadlines.
In 2019 Unilever confirmed its continued commitment to purpose-driven brands. For the last three years the Strat House team has worked in partnership with the senior leadership team of Dove, and on the development of start-up Personal Care brands, to decode what it means to deliver on your brand Purpose in a multi-channel world.
As a Practice we identify and apply solutions. We are not an Agency, or a Consultancy. We make certain that everything we produce can be practically applied and that we arm clients with the tools to do this.
We relish transformative challenges: equipping brands and brand teams for the future. We’re at our best when we’re able to work collaboratively and in partnership.
Brand teams and agencies are necessarily lean today: there is no one ‘on the bench’ waiting to solve challenges. To meet this gap Strat House provides access to talent on demand – not as freelance FTEs.
We make certain we provide clients with blueprints and tools they need to ensure success for their brands. We call this Active Planning. We’ll share our approach when we meet.
We help brands get to a deeper understanding of consumers and their journeys
We help brands identify brand ideas or architectures that have the necessary clarity and precision for a multi-channel world
We help brands plan the shift from functional (programmatic) content to one cohesive brand narrative
At the heart of our work is an ability to combine a love of brand with a mastery of modern communications, technology and data
Melanie is a Founding Partner at Strat House, experienced strategist and published author. She has been instrumental in the digital transformation of ambitious clients including Dove, Adidas and GSK accounts. Melanie was Head of Department and strategic lead at agencies including Havas and Soup, driving agency strategy, culture and positioning, and setting best practice across all accounts.
Rachel is a Founding Partner at Strat House with broad-ranging experience across multiple disciplines. Working with Dove and adidas, Rachel has supported clients’ digital transformation across all key channels. She was a key member of the Unilever People Data Programme team, and was the Havas agency Product Owner, charged with driving digital transformation and innovation.
Helen is an experienced strategist: providing digital planning services for global and UK clients, across multiple industry sectors including FMCG, retail, utilities, tech and financial services for the last ten years. Helen has developed global campaigns and tailored audience strategies that have measurably improved customer experiences and business performance for clients including adidas, Dove and Tesco.
Caroline is a strategic growth professional with over 20 years of experience at agencies including GPJ, Dare, Critical Mass, Huge, Momentum, EuroRSCG, Wunderman, M&C Saatchi and Lowe. She advises marketing agencies and enterprises on business development & growth strategy. Caroline previously chaired the UK IPG Women’s Leadership Network and was on the Omniwomen committee. Caroline also recently sat on BIMA’s governance board and chaired BIMA’s MarComms Council.
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